Empowering Women in Aesthetics, From Nurse to Aesthetic Entrepreneur with Eliana Lopez

In this episode of the Aesthetics Growth Podcast, host Bref McHugh sits down with Eliana Lopez, founder of Naturalness Med Spa, for a deeply moving and motivational conversation on what it takes to go from burnout to business ownership—and thrive while doing it.

Eliana opens up about her background as a hospice nurse and the moment she realized aesthetics was calling her to a new purpose. Within just one month of deciding to open her med spa, she had doors open, clients booked, and a vision in motion. How? A powerful combination of networking, community surveys, and unstoppable determination.

She shares how understanding her value—and charging accordingly—transformed her business, and how she’s helping other women in aesthetics do the same. From dealing with imposter syndrome to embracing natural beauty as a core value, Eliana’s story is a celebration of grit, grace, and growth.

Listeners will hear candid insights about the industry’s evolving focus on natural results, the power of quick action, and the necessity of strong client relationships for long-term success. Eliana also unpacks the role mentorship and education play in her continued growth and why she’s committed to helping other practitioners rise with her.

Whether you’re a provider just starting out or a seasoned entrepreneur in need of inspiration, this episode offers heartfelt wisdom and practical tips from someone who’s lived the hustle—and found the joy in it.