Once upon a time, not too long ago…boy meets a girl. Now, this wasnât just any kind of couple. These were two highly successful advertising executives – competitors in fact.
And boy, did they play hard…
The pillow talk usually revolved around how well their clients were doingâŠ
âI helped my client fill up their new healthcare seminar in record time!â He said.
âOh yeah…well my new doctor just told me his phone has been ringing off the hook since we startedâ.
Those were the daysâŠ
Doctors could just put an ad in a local newspaper and fill their practice for weeks ahead. The ones who advertised on TV or radio moved their businesses to new levels of growth. And our media power-couple? They enjoyed sharing countless client success stories, exchanged over happy hour drinks. And an endless supply of clients wanting to advertise with their media stations. But then things started to change.
The old ways of getting patients, were not working the same.
We noticed that media reps had to bribe clients with âticketsâ or countless lunches and pad your pockets with âbonusâ ads to make up for the shortfall of results. The internet was changing the game. And we needed to create a new strategy if we were going to keep generating results for businesses. Doctors no longer needed to hope that âtheir audienceâ was listening to the radio, reading a paper or watching a TV show.
Goodbye CBS, NBC, ABC, and FoxâŠ
Hello Google, Facebook, Instagram, and YouTube. As a practice owner today, you must have a presence on these new âBig 4â platforms. For the simple reason that your next patients are spending more and more time-consuming information on them.
But…
But how long will this last? Our founders grew up in the world of media. But as the sun was setting on traditional media, they were already busy growing an agency that focused on one thing.
End Results
That’s why we are platform-agnostic. You see we found that you donât really care where patients come from, so long as they keep coming, and coming. Most agencies will sell you Facebook ads, Google ads, or the latest flavor of the week.
They focus on the platform But what most agencies are missingâŠ
What hurts their clientsâŠ
Is more valuable than oil. And we have the reservoir…