Once upon a time, not too long ago…boy meets a girl. Now, this wasn’t just any kind of couple. These were two highly successful advertising executives – competitors in fact.
And boy, did they play hard…
The pillow talk usually revolved around how well their clients were doing…
“I helped my client fill up their new healthcare seminar in record time!” He said.
“Oh yeah…well my new doctor just told me his phone has been ringing off the hook since we started”.
Those were the days…
Doctors could just put an ad in a local newspaper and fill their practice for weeks ahead. The ones who advertised on TV or radio moved their businesses to new levels of growth. And our media power-couple? They enjoyed sharing countless client success stories, exchanged over happy hour drinks. And an endless supply of clients wanting to advertise with their media stations. But then things started to change.
The old ways of getting patients, were not working the same.
We noticed that media reps had to bribe clients with ‘tickets’ or countless lunches and pad your pockets with ‘bonus’ ads to make up for the shortfall of results. The internet was changing the game. And we needed to create a new strategy if we were going to keep generating results for businesses. Doctors no longer needed to hope that ‘their audience’ was listening to the radio, reading a paper or watching a TV show.
Goodbye CBS, NBC, ABC, and Fox…
Hello Google, Facebook, Instagram, and YouTube. As a practice owner today, you must have a presence on these new ‘Big 4’ platforms. For the simple reason that your next patients are spending more and more time-consuming information on them.
But…
But how long will this last? Our founders grew up in the world of media. But as the sun was setting on traditional media, they were already busy growing an agency that focused on one thing.
End Results
That’s why we are platform-agnostic. You see we found that you don’t really care where patients come from, so long as they keep coming, and coming. Most agencies will sell you Facebook ads, Google ads, or the latest flavor of the week.
They focus on the platform But what most agencies are missing…
What hurts their clients…
Is more valuable than oil. And we have the reservoir…