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Ethical Practices - The Secret to Long-Term Success In Aesthetics with Laura Glaser

About The Guest

Laura Glaser, FNP-C, is the founder of AURĀE Modern Medical and Spa and a board-certified nurse practitioner passionate about elevating the patient experience in aesthetics. Combining clinical expertise with entrepreneurial vision, she has built a practice focused on personalized care, patient trust, and intentional growth. Her approach emphasizes differentiation, listening, and holding space—ensuring every client feels seen and valued. Laura believes a strong brand, understanding your ideal patient, and smart investments are essential for success. Through her leadership, she empowers her team to deliver compassionate, patient-focused care while strategically growing the practice.

Her story reflects a balance of clinical excellence, empathy, and business acumen in a competitive industry.

Here’s a Glimpse Of What You’ll Learn:

  • How to create a truly unique patient experience in a medical spa

  • Why differentiation matters in a saturated aesthetics market

  • The power of holding space and listening to build trust

  • Identifying and understanding your ideal patient avatar

  • Why branding is foundational to business success

  • Making intentional decisions about capital investments

  • Building a strong digital presence for growth

  • Avoiding common pitfalls that can be costly

  • How urgency and focused action drive business success

  • Balancing empathy and specialization in patient care

This conversation is full of actionable insights for aesthetic professionals looking to elevate patient care, strengthen their brand, and grow their business with purpose.

In this episode...

In this episode of the Aesthetics Growth Podcast, host Bref McHugh sits down with Laura Glaser, founder of AURĀE Modern Medical and Spa, to discuss her journey as a board-certified nurse practitioner turned entrepreneur. Laura shares how she built a patient-centric medical spa that stands out in a competitive market by focusing on differentiation, empathy, and intentional growth.

She emphasizes the importance of listening to patients, holding space during consultations, and tailoring services to meet the specific needs of her ideal patient avatar. Laura also discusses the role of branding, digital presence, and strategic capital investments in building a sustainable and thriving practice.

From navigating business risks to making thoughtful hiring and delegation decisions, Laura offers practical guidance for aesthetics professionals who want to grow their practices without compromising the patient experience. She also reflects on lessons learned, her vision for expansion, and the industry trends that shape the future of medical spas.

Resources from this episode

This episode is brought to you by:

The Aesthetics Growth Podcast, brought to you by ClinicGrower.

ClinicGrower is a U.S-Based Growth Marketing firm specializing in helping medical aesthetic practices to successfully grow, scale and dominate their local markets.

To learn more, visit ClinicGrower.com, or Contact Us Today.

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