Over half of internet traffic now comes from mobile devices, and over 52% of smartphone users have used their phone to specifically look up medical information. Your potential patients are using their phones to research health information to find you and you’ve got to be there. Mobile-friendly digital marketing has gone from a “nice to have” to a “must have” in your marketing arsenal. Here are five ways that you can boost yourself in the mobile marketing game:
Done right, mobile marketing can also create a stronger connection with your potential patients. We’ve assembled several tips to help you get your mobile marketing campaign off to a productive start:
Mobile Advertising Tip #1: Make your website responsive design, so that it can be viewed on any device. This is basic, but a lot of medical practices skip this step. If your site looks unsophisticated, it will reflect on your practice.
Mobile Advertising Tip #2: Use a click-to-call strategy. Mobile users make fast decisions, and need to find a solution to their health needs quickly. Direct mobile search consumers to make calls rather than visit your website and persuade them to call immediately. They will respond.
Mobile Advertising Tip #3: Make an emotional connection. When someone with a healthcare need is researching their problem alone, on their phone, they need help. Write your mobile web copy in a personal way, so that your potential patients feel that you’re talking just to them.
Mobile Advertising Tip #4: Don’t forget about text messages. Whether you use texts to follow up on inquiries, remind patients of their appointments, or even remind them to take their medication, the results can be impressive. The highly reputable journal JAMA Internal Medicine recently reported that texting patients can double the odds that they’ll take their medication on time; imagine what those odds could do for your marketing!
Mobile Marketing Tip #5: Use a multi-pronged marketing strategy. 90% of consumers’ mobile time is spent in apps- the majority on Facebook, messaging, and entertainment/ game apps. So then, how can you make a mobile marketing strategy work? Offer your ideal patient the EXACT thing that will get them to answer the phone at exactly the right time, whether it’s desktop, mobile, or a cold call. You will see inquiries, leads, and appointments increase dramatically so that you can get back to focusing on what you do best- helping your patients!
If you’d like to start a mobile campaign or review your marketing strategy, contact Sarah McHugh, ClinicGrower’s Co-Founder at [email protected]. We’ll take care of your marketing so that you can focus on what’s most important to you!
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